The value of e-mail marketing should not be underestimated and equated to the email spam. This is very misleading, because e-mail marketing is one of the necessary tools to maintain and sustain the business.
Given the huge variety of tools that support the business such direct mail is inexpensive service in terms of finance, but despite that it does not lose its effectiveness. This is due to the fact that the information sent directly to a particular person is more likely to be studied than the information for the entire audience.
It is necessary to distinguish between spam and e-mail-marketing. Spam is often a persuasive direct mail that advertises goods or services.
E-mail-marketing focuses on the target audience of the goods or services, which may begin to cooperate. E-mail-marketing has all the chances to take a leading position among the modern business tools. By using it, you can achieve significant results in the Internet.